:root{
  --paper:#FFFFFF;
  --white:#FFFFFF;
  --soft:#FDF4EF;
  --ink:#000000;
  --ink-soft:#4B423E;
  --ink-faint:#8B7E78;
  --coral:#EE4A3A;
  --coral-deep:#CE382A;
  --peach:#FBE0D2;
  --blush:#FCE9DF;
  --line:#EFE1D8;
  --r-lg:32px;
  --r-md:20px;
  --nav-h:68px;
  --serif:"Fraunces",Georgia,serif;
  --sans:"Poppins","Helvetica Neue",Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink-soft);font-family:var(--sans);font-size:16.5px;line-height:1.72;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--coral-deep);text-decoration-thickness:1px;text-underline-offset:3px}
:focus-visible{outline:3px solid var(--coral);outline-offset:3px;border-radius:4px}
.wrap{width:min(1180px,92vw);margin-inline:auto}
h1,h2,h3,h4{font-family:var(--serif);color:var(--ink);font-weight:600;line-height:1.1;letter-spacing:-.02em;font-variation-settings:"SOFT" 40,"WONK" 1}

/* felső infósáv */
.topbar{background:#F5F2F0;font-size:13px;color:var(--ink-soft)}
.topbar-in{display:flex;align-items:center;justify-content:space-between;gap:20px;height:40px;overflow:hidden;white-space:nowrap}
.topbar strong{font-weight:600;color:var(--ink)}
.topbar .hl{color:var(--coral-deep);font-weight:600}
@media (max-width:680px){.topbar-in{justify-content:center}.topbar .hide-s{display:none}}

/* NAV */
.nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.92);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;gap:24px;height:var(--nav-h)}
.brand{font-family:var(--serif);font-size:18px;font-weight:600;color:var(--ink);text-decoration:none;white-space:nowrap;font-variation-settings:"SOFT" 40,"WONK" 1}
.brand span{color:var(--coral-deep)}
.nav-links{display:flex;gap:6px;margin-left:auto;overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.nav-links::-webkit-scrollbar{display:none}
.nav-links a{display:flex;align-items:center;gap:7px;padding:8px 15px;border-radius:999px;font-size:14px;font-weight:600;color:var(--ink-soft);text-decoration:none;white-space:nowrap;transition:background .2s ease,color .2s ease}
.nav-links a b{font-family:var(--serif);font-weight:700;font-size:13px;color:var(--coral-deep)}
.nav-links a:hover{background:var(--blush);color:var(--ink)}
.nav-links a.on{background:var(--ink);color:var(--white)}
.nav-links a.on b{color:var(--coral)}

/* HERO */
.hero{padding:clamp(52px,8vw,104px) 0 clamp(44px,6vw,80px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(32px,5vw,72px);align-items:center}
.eyebrow{font-family:var(--serif);font-style:italic;font-size:clamp(20px,2.4vw,26px);color:var(--coral-deep);margin-bottom:10px;font-variation-settings:"SOFT" 60,"WONK" 1}
.hero h1{font-size:clamp(50px,10vw,128px);font-weight:700;letter-spacing:-.035em;margin-bottom:26px}
.mark{position:relative;display:inline-block}
.mark svg{position:absolute;left:0;bottom:-.09em;width:100%;height:.22em;overflow:visible}
.mark path{fill:none;stroke:var(--coral);stroke-width:9;stroke-linecap:round;stroke-dasharray:520;stroke-dashoffset:520;animation:draw 1s cubic-bezier(.4,0,.2,1) .5s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.lead{font-size:clamp(17px,1.4vw,20px);max-width:36ch;margin-bottom:34px}
.cta{display:inline-flex;align-items:center;gap:12px;background:var(--coral);color:var(--white);font-family:var(--sans);font-size:16px;font-weight:600;padding:16px 30px;border-radius:999px;text-decoration:none;box-shadow:0 10px 26px -12px rgba(238,74,58,.8);transition:transform .22s ease,background .22s ease}
.cta:hover{background:var(--coral-deep);transform:translateY(-2px)}
.cta i{font-style:normal;font-size:19px;line-height:1}
.index{background:var(--soft);border:1px solid var(--line);border-radius:var(--r-lg);padding:14px;box-shadow:0 24px 60px -40px rgba(75,66,62,.5)}
.index a{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:baseline;padding:15px 16px;border-radius:var(--r-md);text-decoration:none;color:var(--ink);transition:background .2s ease,padding-left .2s ease}
.index a+a{border-top:1px solid #F2DFD4}
.index a:hover{background:var(--white);padding-left:22px}
.index a:hover em{color:var(--coral-deep)}
.index b{font-family:var(--serif);font-size:15px;font-weight:700;color:var(--coral-deep)}
.index em{font-style:normal;font-weight:600;font-size:16px;line-height:1.35;transition:color .2s ease}
.index small{display:block;font-weight:400;font-size:13.5px;color:var(--ink-faint);margin-top:2px}

/* MODULOK */
.mod{padding:clamp(56px,8vw,100px) 0;scroll-margin-top:var(--nav-h);border-top:1px solid var(--line)}
.mod:nth-of-type(even){background:var(--soft)}
.mod-head{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(18px,3vw,40px);margin-bottom:clamp(28px,3.5vw,48px)}
.num{font-family:var(--serif);font-size:clamp(46px,7vw,92px);font-weight:700;color:var(--coral);line-height:.85;letter-spacing:-.04em;font-variation-settings:"SOFT" 40,"WONK" 1}
.kicker{font-size:13.5px;font-weight:600;color:var(--ink-faint);margin-bottom:8px}
.mod-head h2{font-size:clamp(29px,4.2vw,50px);margin-bottom:14px}
.intro{max-width:62ch;font-size:clamp(16px,1.2vw,18.5px)}

/* blokkok */
.block{margin-top:clamp(30px,4vw,52px)}
.block-title{display:flex;align-items:baseline;gap:14px;margin-bottom:8px}
.block-title span{font-family:var(--serif);font-weight:700;font-size:17px;color:var(--coral-deep)}
.block-title h3{font-size:clamp(22px,2.6vw,30px)}
.sub{display:grid;grid-template-columns:58px minmax(0,1fr);gap:clamp(10px,2vw,22px);padding:26px 0;border-top:1px solid var(--line)}
.sub-num{font-family:var(--serif);font-weight:700;font-size:14px;color:var(--coral-deep);padding-top:6px}
.sub h4{font-size:21px;margin-bottom:10px}
.sub p+p{margin-top:10px}
.body-w{max-width:70ch}

/* listák */
.list{list-style:none;margin-top:10px}
.list li{position:relative;padding-left:22px;margin-bottom:9px}
.list li::before{content:"";position:absolute;left:0;top:.68em;width:11px;height:2px;background:var(--coral);border-radius:2px}
.list .list{margin-top:8px;margin-bottom:4px}
.list .list li::before{background:var(--peach);width:8px}
.list strong{color:var(--ink);font-weight:600}

/* kártyák, kiemelések */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));gap:22px;margin-top:26px}
.card{background:var(--soft);border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(24px,2.6vw,32px);transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}
.mod:nth-of-type(even) .card{background:var(--white)}
.card:hover{transform:translateY(-4px);border-color:#F3C9BB;box-shadow:0 26px 50px -34px rgba(75,66,62,.6)}
.card h4{font-size:20px;margin-bottom:10px}
.card p,.card li{font-size:15.8px}
.card.wide{grid-column:1/-1}
.tag{display:inline-block;background:var(--peach);color:var(--coral-deep);font-size:12.5px;font-weight:600;padding:5px 12px;border-radius:999px;margin-bottom:12px}
.tag.grey{background:var(--line);color:var(--ink-soft)}
.note{background:var(--blush);border-radius:var(--r-md);padding:20px 24px;margin-top:16px;max-width:70ch}
.note p{font-size:15.8px}
.note .tag{margin-bottom:8px}
.dark-card{background:var(--ink);color:#CFC5C0;border-radius:var(--r-lg);padding:clamp(26px,3vw,38px);margin-top:18px;max-width:640px}
.dark-card h4{color:var(--white);font-size:24px;margin-bottom:14px}
.dark-card .list li::before{background:var(--coral)}
.dark-card .list strong{color:var(--white)}

/* mikro-statisztika */
.stat-h{font-family:var(--serif);font-weight:700;font-size:17px;color:var(--ink);margin-top:20px}
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:14px;margin-top:16px}
.stat{background:var(--white);border:1px solid var(--line);border-radius:var(--r-md);padding:16px 18px}
.mod:nth-of-type(even) .stat{background:var(--soft)}
.stat b{display:block;font-family:var(--serif);font-size:27px;font-weight:700;color:var(--ink);line-height:1.1}
.stat span{font-size:13.5px;color:var(--ink-faint)}

/* táblázat */
.tbl-wrap{margin-top:20px;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:var(--soft)}
.mod:nth-of-type(even) .tbl-wrap{background:var(--white)}
table{width:100%;border-collapse:collapse;font-size:15.6px}
thead th{background:var(--ink);color:var(--white);font-family:var(--sans);font-weight:600;font-size:13.5px;text-align:left;padding:14px 18px}
tbody td{padding:16px 18px;border-top:1px solid var(--line);vertical-align:top}
tbody td:first-child{font-family:var(--serif);font-weight:700;color:var(--coral-deep);width:44px}
tbody td.what{color:var(--ink);font-weight:600}
tbody tr:hover{background:var(--blush)}

/* tölcsér */
.funnel{margin-top:20px;max-width:720px}
.step-row{padding:16px 0;border-top:1px solid var(--line)}
.step-row:last-child{border-bottom:1px solid var(--line)}
.step-top{display:flex;justify-content:space-between;gap:16px;align-items:baseline;margin-bottom:9px}
.step-top strong{color:var(--ink);font-weight:600;font-size:16px}
.step-top var{font-family:var(--serif);font-style:normal;font-weight:700;font-size:20px;color:var(--ink)}
.bar{height:10px;border-radius:999px;background:var(--line);overflow:hidden}
.bar i{display:block;height:100%;border-radius:999px;background:var(--coral)}
.step-row.worst var{color:var(--coral-deep)}
.step-row.worst .bar i{background:var(--coral-deep)}
.step-note{font-size:14px;color:var(--ink-faint);margin-top:8px}

/* e-mail mockup */
.mail{max-width:660px;margin:24px auto 0;background:var(--white);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;box-shadow:0 30px 70px -50px rgba(75,66,62,.7)}
.mail-head{background:var(--blush);padding:22px 28px;border-bottom:1px solid var(--line)}
.mail-head .lbl{font-size:12.5px;font-weight:600;color:var(--coral-deep);margin-bottom:4px}
.mail-head h4{font-size:22px;margin-bottom:10px}
.mail-head p{font-size:15px;color:var(--ink-soft)}
.mail-body{padding:clamp(24px,3vw,36px)}
.mail-body p{margin-bottom:14px}
.mail-body h5{font-family:var(--serif);font-size:20px;color:var(--ink);font-weight:600;margin:26px 0 10px}
.btn-mail{display:inline-block;background:var(--coral);color:var(--white);font-weight:600;font-size:15.5px;padding:14px 26px;border-radius:999px;text-decoration:none;margin:6px 0 18px}
.btn-mail:hover{background:var(--coral-deep)}
.prod{display:grid;grid-template-columns:96px 1fr;gap:18px;align-items:center;padding:16px 0;border-top:1px solid var(--line)}
.prod figure{aspect-ratio:1;background:var(--peach);border-radius:14px;display:flex;align-items:center;justify-content:center;font-size:11px;color:var(--coral-deep);text-align:center;font-weight:600;padding:6px}
.prod p{font-size:15.4px;margin:0}
.prod b{color:var(--ink)}
.alt{font-size:14.5px;color:var(--ink-faint);border-left:3px solid var(--peach);padding-left:14px;margin:10px 0 0}

/* bannerek */
.banner-grid{display:grid;grid-template-columns:minmax(0,1.32fr) minmax(0,1fr);gap:22px;align-items:start;margin-top:22px}
.shot{background:var(--soft);border:1px solid var(--line);border-radius:var(--r-lg);padding:14px;transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}
.shot:hover{transform:translateY(-4px);border-color:#F3C9BB;box-shadow:0 26px 50px -34px rgba(75,66,62,.6)}
.shot img{width:100%;height:auto;border-radius:18px}
.shot figcaption{font-size:13.5px;font-weight:600;color:var(--ink-faint);padding:13px 6px 3px}
@media (max-width:760px){.banner-grid{grid-template-columns:1fr}}

/* média helyőrzők */
.media{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:18px;margin-top:22px}
.media figure{aspect-ratio:4/3;background:var(--peach);border-radius:var(--r-md);display:flex;align-items:center;justify-content:center;color:var(--coral-deep);font-size:14px;font-weight:600;text-align:center;padding:16px;transition:transform .25s ease}
.media figure:hover{transform:scale(1.015)}
.media figure.wide-fig{aspect-ratio:16/6;grid-column:1/-1}

/* LÁBLÉC */
.foot{background:var(--ink);color:#B9AEA9;padding:clamp(48px,6vw,80px) 0}
.foot h2{color:var(--white);font-size:clamp(26px,3.4vw,40px);margin-bottom:14px}
.foot p{max-width:52ch;margin-bottom:26px}
.foot-row{display:flex;flex-wrap:wrap;gap:18px 40px;align-items:center;justify-content:space-between;border-top:1px solid #2E2724;padding-top:22px;margin-top:38px;font-size:14px}
.top{color:var(--coral);text-decoration:none;font-weight:600}
.top:hover{text-decoration:underline}

@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr}
  .mod-head{grid-template-columns:1fr;gap:14px}
  .num{font-size:clamp(40px,13vw,64px)}
  .sub{grid-template-columns:1fr;gap:6px}
  .sub-num{padding-top:0}
}
@media (max-width:680px){
  body{font-size:16px}
  .nav-in{gap:14px}
  .brand{font-size:16px}
  .nav-links{margin-left:0}
  .hero{padding-top:38px}
  thead{display:none}
  tbody td,tbody tr{display:block;width:auto}
  tbody tr{border-top:1px solid var(--line);padding:8px 0}
  tbody tr:first-child{border-top:none}
  tbody td{border-top:none;padding:6px 18px}
  tbody td:first-child{width:auto;font-size:15px;padding-top:14px}
  tbody td[data-l]::before{content:attr(data-l);display:block;font-size:12px;font-weight:600;color:var(--coral-deep);margin-bottom:2px}
  .prod{grid-template-columns:72px 1fr;gap:14px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{animation:none!important;transition:none!important}
  .mark path{stroke-dashoffset:0}
}